Yadav Narayan, Founder of ProdBeast

Founder

Yadav Narayan

Founder of ProdBeast

Based in

Hyderabad, India

Currently

Happening Design Studio

Role

Creative Production Lead

Editing since

Age 12

Background

Who he is, and what he is building.

Yadav Narayan is a 22-year-old creative production lead from Hyderabad, India. He runs production at Happening Design Studio as Creative Production Lead, and founded ProdBeast — a video review and publishing workspace for content creators and the editors who work with them.

He has been editing since he was 12. That is long enough to have lived every version of the problem ProdBeast exists for: the export nobody has watched yet, the note that arrives as a voice message with no timecode, the folder of near-identical cuts where exactly one was approved and nobody can remember which. Building the tool was less a product idea than a decade-old irritation finally getting addressed.

The product he has built covers that gap specifically. An editor uploads a finished cut straight into the customer’s own Google Drive. Reviewers watch it in a browser and leave comments pinned to exact timecodes. The person whose call it actually is approves or sends it back with a reason. Approved work publishes to YouTube with its full metadata, thumbnail and schedule, and the performance figures come back to the same place.

He works on ProdBeast day to day — product direction, the interface, and the decisions below about what the product refuses to do. His wider portfolio of production and design work lives at yadavnarayan.in, and he is reachable on LinkedIn and Instagram.

What he is opinionated about

Three positions the product is built on.

01

Storage stays with the customer

ProdBeast never becomes the storage provider. Finished files live in the customer’s own Google Drive; the streaming copy made for review is deleted on publish. It is the decision that makes the product one you can leave.

02

Reviewers should not need accounts

A client can open a share link, watch, comment on exact timecodes and approve without ever signing up. Requiring an account before someone can give feedback is where feedback stops arriving.

03

Decisions get a name and a time

Every approval, rejection and change request is recorded against the person who made it. Knowing which cut was signed off, and by whom, is what ends the argument a week later.

Read the full story behind ProdBeast →

See what he built.

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